What is the Potential of India Online Fashion Market?
What is the Potential of India Online Fashion Market? Online fashion market in India is estimated to grow at a high pace in between FY’2015 and FY’2016. Rising internet and smartphone penetration, growing awareness among nationals, increasing demand from tier II and tier III cities, and rising disposable income of people in the country are the major factors which have been responsible for high growth of the market. Strategic marketing and promotional activities by existing players and entrance of new players with innovative business models also assisted in elevation of the total market GMV. Additionally, the market has witnessed the entry of international and domestic brands in the market with many ecommerce players launching online fashion brands. For instance, Myntra launched HRX in the market during the period. Moreover, ecommerce players organized fashion weekends to make connection between brand and consumers. Myntra is collaboration with IMG Reliance launc...